All our solutions are based on actionable insights driven by a thorough research process, user-centric design, meaningfully developed by our inhouse team. We design & build systems to evolve and last the test of time. We do so by ensuring data drives the strategy, working to develop a comprehensive understanding of your brand, the user personas & their objectives, and the current user behaviour on your existing system. From there, our local team of engineers bring to life the experience and creative vision ensuring compliance with strict coding & accessibility standards. We are data-obsessed and use it as the basis for our strategy specific to web solutions. Each decision we make must be based on an actionable insight, ensuring the solution meets the needs of its users. In addition, we develop a comprehensive project strategy & opportunities document through the project that provides a roadmap of the solution and its subsequent evolution – ensuring we are designing & building to allow for scale.
Our approach to experience and interface design stems from Human-Centred Design (HCD) principles, which puts the user at the core of the solution. Ultimately, we craft journeys to meet the specific needs of the critical user personas recognised in our research. This approach does not stop there – we build process to ensure user feedback remains a constant in the project’s evolution, to ensure it continues to meet their needs even as these needs change. Importantly, our development team is based in our Brisbane office which ensures compliance with the strict standards imposed, but also allows you to gain regular access to them. We work in a hybrid Agile framework, tackling tasks in sprint intervals but ensuring we remain accountable to a project’s critical path.